These two animations were drawn by hand, frame by frame. I've always been fascinated by the artists and animators who make their drawings come to life in 2D. After slowly scrubbing through frames in Akira and The Last Airbender, I was inspired to start practicing this timeless animating art form.
Artist Series: SpaceDawg x Adobe
We launched a new campaign with the goal of offering subscribers new ways to use other Adobe apps. My job was to create storyboards for both the Upsell and Add-on journeys, and create the multi-channel assets for final delivery. I was also tasked with replicating Michael's work and breaking it down for tutorial purposes. I worked closely with creative directors, videographers, copywriters, and the artists to prepare the campaign for launch.
Upsell & Add-on
The "Upsell" part of the campaign focuses on subscribers with only one Adobe application and why they should purchase the All Apps plan (full Creative Cloud). For this specific project, we used Photoshop as the base.
The "Add-on" part of the campaign focuses on subscribers with only one Adobe application and why they should purchase one more additional app. For this specific project, we used Photoshop as the base and were selling the idea of adding on Pemiere Pro.
Squad
Sari Hamman / Creative Director
Allison McGrath / Creative Director
Austin Alcala / Sr. Art Director
Nami Kurita / Sr. Visual Designer
Bonnie Wach / Copywriter
Zero One Digital / Video Production
Upsell Main Video
Upsell Emails
Upsell Socials
Add-on Main Video
Add-on Emails
Add-on Socials
Stories & Snapchat
BTS: Initial Storyboard Examples
Outcome
Getting to step into the shoes of SpaceDawg (aka Michael Lim) was an absolute treat. I got to experience what it was like to use his exact workflow, and break it down for both advertisements and tutorials.
Unfortunately I had left the company before I got to see the release, but you can still view the full campaign on Adobe!