The All Apps Studio Team
Working closely with the Adobe Studio team, I was responsible for helping ideate and execute campaigns and tutorials for Adobe's creative audience. Working on impactful projects that promote and inspire artists was exhilarating. Scroll down to see some examples that I've worked on!
The Unlock Series
These tutorials were created as straight forward "tips and tricks" featuring talented artists like Naydine Boseman and Carlos Jimenez. I spent a majority of time at Adobe working on the storyboards for these tutorial videos and step by step animations on the pages. I worked closely with creative director, Derik Green, to collaborate with these artists and share their knowledge with the Adobe audience.
Membership Perks Page Redesign
Who doesn't love benefits? Adobe membership comes with some awesome perks like discounts to popular products such as Logitech and HP. My job was to redesign the perks page to align with Adobe's new brand identity. I explored multiple options for the hero image, along with the UX for the card modules. I worked closely with copywriters and creative directors to get this delivered and running. Check out the page in the link below!
Unwrp
Ashley Fouyoulle is a talented designer who specializes in custom gift wraps. Adobe partnered with her to create a campaign to inspire creatives to use multiple apps to produce beautiful results. Our team's job was to create a page tutorial on how she uses Illustrator and Photoshop to seamlessly create custom patterns for packaging mockups. I was responsible for creating the tutorial storyboards and the free Photoshop download template that visitors can play with.
Squad
Doug Beach / Creative Director
Derik Green / Creative Director
Austin Alcala / Sr. Art Director
Maile Valentine / Copywriter
Generative Ai with Firefly
When Adobe Firefly was announced in 2023, I was asked to be one of the first designers to play with some of the newest features like custom models, text to vector, subject references, and a variety of art styles. It was quite exciting to be at the forefront of the generative field, with new improvements happening every week. These are some of many, many generated images I've created for multiple campaigns.
Creative Cloud Beta
Are you the type to look up spoilers before the movie comes out? Then Adobe Beta apps are just for you! Our team was tasked with creating a campaign that focused on the benefits of using Adobe Beta apps, including Photoshop Beta, Illustrator Beta, and so on. I worked with creative directors, copywriters, and designers to create this new page that helps visitors understand why getting Beta apps puts you ahead of the game.
Squad
Doug Beach / Creative Director
Andrew Harner / Associate Creative Director
Mark Buenafe / Sr. Art Director
Austin Alcala / Sr. Art Director
Diana Tran / Visual Designer
Bonnie Wach / Copywriter
Creative Cloud for Teams
We partnered with the Adobe Teams squad to help create updated visuals for the Creative Cloud for Business web page. I was responsible for helping ideate and implement the visuals on the page along with display banners and email designs.
Squad
Doug Beach / Creative Director
Sarah O' Dea / Creative Director
Mark Buenafe / Sr. Art Director
Austin Alcala / Sr. Art Director
Nami Kurita / Art Director
Jeremy Resnick / Copywriter
Outcome
Working directly with the Adobe Studio team is an absolute pleasure. Everything from tutorials to campaign launches, each project showed new ways to be both creative and technical while working with a design giant. Not only did I get to witness the evolution of the brand, but I also had the opportunity to help shape it. Working with the best of the best in the industry was both rewarding and inspiring.