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Visual Identity
I was responsible for creating the visual style for this TC+ campaign. I used the combination of a car and mobile phone to convey the idea of getting your car instantly. The addition of UI elements also brought the messaging to the forefront.
Animated Ads
I designed the storyboards used for the animated ads and worked closely with our animator to get these to the finish line.
Emails
I created these emails to go along with the rest of the TC+ campaign suite. These emails went on to be created into templatized versions.
Outcome
Expanding the brand elements used specifically for TC+ is satisfying because you get to see the change happen across a variety of assets.
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