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TrueCar Design

Working closely with the TrueCar (TC) creative team, I was responsible for helping ideate and execute campaign visuals, brand visual identity, social posts, and a variety of design work including emails, landing pages, and advertisements to dealers, partners, and customers. Scroll down to see some examples that I've worked on! 

TC Social

Working closely with the social marketing team, I was responsible for helping ideate and execute social posts for car lovers and car enthusiasts. Creating engaging posts and animations grew our following over 10K followers!

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TrueCar+

TrueCar+ specializes in selling and buying new and used cars all online. I was tasked with expanding the visual design of this product along with creating storyboards and visuals for advertisements.

NADA

The National Automobile Dealers Association (NADA) was hosted in New Orleans in 2025, and I was tasked with creating the campaign look and feel for TrueCar’s attendance. 

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ThisIsMyTC

This content series highlighted a unique Porsche customizer and how he builds his cars. I was responsible for creating the visual look and feel of the series and building out the deliverables.

Landing Pages

Visual design updates to multiple landing pages to ensure consistency across the brand. Landing page designs for dealerships and employees.

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Partnerships

A variety of visuals aimed to convey the synergy between TrueCar and their partners. I was responsible for ideating and producing the assets.

Outcome

As a car lover and enthusiast, it’s truly a pleasure getting to work in the car industry. The wide range of projects and brands I get to work with is a car designer’s dream. 

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