TC_NADA | Austin Alcala

Visual Identity

I was responsible for creating the visual style for this dealer tradeshow event. I got inspiration of racing and drift liveries in combination with informational posters. The additional element of the warped flag graphic helped bring the whole design together.

Print Ads

These ads were used in a magazine to promote the event. I worked closely with copywriter Jeff Perraca, Creative Director Matt Olivotti, and Design Lead Taylor Watson along with producer Tucker Bass to get these delivered.

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Animated Ads

I designed the storyboards used for the animated ads and worked closely with our animator (shoutout to Sophie Baker and Benny B) to get these to the finish line.

Out of Home

I designed the out of home moving billboards that were driven around the event.

Landing Pages

As a UX and UI designer, I also put together the landing page for the event. I worked with a developer to get the site up and running for all devices.

Outcome

This was the first project I worked on at TrueCar and I’m very proud of the work the team and I put into bringing this to life.

Spoiler: The event ended up going half digital due to big snow storms in New Orleans, but some dealers were still able to show up and grab their free pair of jeans!